Most published authors, especially of the first time variety, wont have access to a fullsuite of marketing. If youre in the process of writing a book, you should already be thinking about book promotion now. Their affirmation of your books worth will reassure browsing customers and persuade many to give it a chance. Marketing a book is supposed to be the hardest part of selfpublishing. Marketing 7 book marketing lessons for the selfpublished author what does it take to promote your selfpublished book. Making yourself and your unique talents known to as wide an audience. The best time to start marketing your book was six months ago. Jane friedman almost every author i know jumps into book marketing with very mixed feelings. What does it take to promote your selfpublished book.
She regularly goes into primary schools and has held many book signings in waterstones and independent bookshops across southwest london. Unfortunately, social media alone will not sell your book. Book marketing services book promotion services bookbaby. Its a great way to get some backlinks to your site and maybe. Five simple ways to promote your selfpublished book. Where to use author interview questions in your book marketing. Each day, authors and publishers hire smith publicity to help their work become part of the news. This guide will walk you through the 5 most successful steps to marketing your book. Services like and amazons createspace mean its never been easier to become an author and publish a book. Aside from the book editing best to get at least one fresh set of eyes on it, the book title very important to selling your book as well as seo and the book cover yes, people do judge a book. Include hotlinks in the back matter of each of your selfpublished ebooks to promote additional book sales. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book.
Start marketing your book early the balance careers. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. While writing tends to be a solitary endeavor, marketing is the process of. Attract readers with a great book sales description. A book blog, in which you write updates, corrections, errata and respond to reader comments and suggestions. Love em or hate em, amazon is king, and your book needs to be listed there in order to get in front of readers. Well help you learn how to market a selfpublished book with these basic tips.
Whether youre working with a traditional publisher or youre going the self publishing route, one things the same. When to start marketing your book and how to balance your time. And here at selfpublishing school, you first have to learn the truth before taking action. Aug 16, 2018 well help you learn how to market a selfpublished book with these basic tips. Publish your book for free and reach millions of readers. If theres one question that is eternal and ongoing in our author community, then its how to sell more books sales are always on our mind and wherever we are in the bestseller chart, we look a little enviously at those above us in this article, we have ideas and solutions for you 50 of them in fact which should be more than enough ways to promote your book.
Many selfpublished authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. But if its your goal to reach readers other than friends and family, then selfpromotion is a must. Marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place. There are all kinds of ways to use paid promotion to spread the word. How to market a book step by step self publishing school. Nov 22, 2016 marketing 7 book marketing lessons for the self published author what does it take to promote your self published book. Even after youre finished writing the book, you still have to figure out how to get it out there on the market.
Boost your books success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. This book blog may become the basis for the second edition of your book. Marketing your book before its publication helps ensure there are readers ready to buy the book during its launch and beyond. Social media wont sell your books 5 things that will youtube.
How to market your kindle ebook in 10 steps business 2. Sep 09, 2017 many book authors think social media will be the solution to selling their books. So make sure you have a fantastic book first and foremost. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. But without marketing your book, no one beyond your friends and family will read it. You can promote your book yourself with email, websites, and other outreach.
Marketing your book for selfpublishers and indie authors. How to market selfpublished books in the digital world. Book promotion is designed to get people to find your book, and not, to find people to get your book. Making yourself and your unique talents known to as wide an audience as possible in the most efficient means possible. After publishing your book, youll want to promote it to prospective readers. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. To put things into context first, here is one clear way of thinking about how to promote a selfpublished book.
For many selfpublished authors, book marketing can be intimidating. Marketing is the one aspect authors, again and again, lament gives them the biggest headaches. With that said, lets look at ways of promoting your book and getting people to find you as an author, and your books, of course. Promoting a self published book is hard work and there are no shortcuts. Marketing selfpublished books explained in 9 basic steps. Developing a promotional strategy webinar recording youtube. Check out these tips and discover how to promote your book successfully.
Many selfpublishers especially those who are writing nonfiction give themselves the best chance of success by. Sep 19, 2017 book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. The idea behind marketing yourself and building your author platform is to become known, to get in front of people, and to make a lasting connection. A media kit, or press kit, is a publicity package containing promotional information used to help sell your self published book. A media kit, or press kit, is a publicity package containing promotional information used to help sell your selfpublished book. Since 1997, the company has promoted thousands of books in every genre from self published, firsttime authors to traditionally published household names. Chances are, youre working with a smaller publisher that has an even smaller marketing. Marketing plays a huge role in any books success, but this is especially true for selfpublished books. With amazons self publishing services you can reach millions of readers worldwide and keep control of your work. There is the idea that book publishers will handle all the marketing. Make it easy for your target readers to find your book by categorizing it strategically on amazon amazon is the 800pound gorilla of online book marketing. Touted as one of the greatest selfimprovement books on shelves, the success principles almost reads like a selfhelp book, but its greater goal is to motivate you to take charge of your personal brand and start fresh in your professional development. Lets go through a quick list of some tips and tricks you can employ to help make marketing your book more successful.
Nov 18, 2019 marketing your book before its publication helps ensure there are readers ready to buy the book during its launch and beyond. Theres a big difference between making your own book and marketing it. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. You wrote a great book, now it is time to market the hell out of it.
Before you can sell your book, you need to market it. Whether youre working with a traditional publisher or youre going the selfpublishing route, one things the same. In my case, considering the nature of my fulltime job, i. In the second of three posts in this series, allis childrens author advisor karen inglis shares valuable advice gained from the booksellers childrens conference on how to sell books within the challenging market of children aged under, notoriously difficult to reach. Then, there are tactics you can employ specifically on amazon to attract readers. Can you promote a book without making yourself miserable. Then do your very best to implement the basics of book promotion that i have outlined above.
Dec 25, 2018 you construct a book marketing strategy and forge ahead step by step. Dec 17, 2016 karen inglis is a successful selfpublished childrens author with close to 10,000 sales across five titles. This post also comes with a free downloadable checklist to help you promote your book. Dance because you can was represented at the national book fair in new york city. Promoting a selfpublished book is hard work and there are no shortcuts. Choose the right categories and keywords for your book.
Create profiles on sites like facebook and twitter to promote your book. In this article, we share 11 book promotion ideas that will improve your books visibility among your target audience and help you sell more books. Includes tips on building mailing lists, running promotions and advertising. Growing your personal brand continues to be a popular trend, especially among millennials. Book marketing and selfpromotion resources iuniverse. Think of it like a business card with bells and whistles. Its fast and easy to independently publish your print book with createspace, your digital book with kindle direct publishing and create an audiobook with acx. There are hundreds of ways to promote a selfpublished book. Here are a few key elements for a good book marketing strategy. Jun 16, 2016 the best time to start marketing your book was six months ago. Many book authors think social media will be the solution to selling their books. Sep 12, 2019 boost your books success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. May 01, 2017 how to promote a selfpublished book the 9 basics.
You need a great plan, a catchy hook for your book to. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Since 1997, the company has promoted thousands of books in every genre from selfpublished, firsttime authors to traditionally published household names. You construct a book marketing strategy and forge ahead step by step.
Self promotion is critical to success in the twenty first century and this concept of self marketing forms the basis of this book, self marketing power a business book with one main idea in mind. Before you publish a book or before you even start writing it. We are now offering complete book marketing services based on our 101 book marketing ideas. Jul 15, 2014 marketing a book is supposed to be the hardest part of self publishing. Book marketing and promotion provide the most traction for your book, but most self published authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. Just like learning to write well and honing your craft, marketing also takes education and preparation but iuniverse is here to help. Authors are committed to the long, slow process of writing, so the fastpaced, socially awkward, timesensitive demands of promotion prove difficult and draining for many authors. Smith publicity is the most experienced book marketing and book promotion agency in the industry. Weve also provided the programs in the table below to help you. Most importantly, have a fantastic cover, a killer book description, and get your categories and keywords.
Social media wont sell your books 5 things that will. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. Aug 01, 20 promote and market your book like a master. Services like and amazons createspace mean its never been easier to. The book was also the 2019 evvy award winner for best selfhelp. Include a teaser chapter for another of your ebooks at. Connect with potential readers for free over social networks. Its understandable why most authors fail at marketing their books though, in the. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. Find what works and appeals best to you, and stick with it.
If you havent done that, the next best time for marketing your book is right now. Many authors make the mistake of getting their book out there, doing a promo with their launch team and then start to work on a plan for marketing. Heres where a little bit of investment can go a long way. Marketing yourself is building relationships with people.
Marketing a book on amazon is a very specific task and can be different from general book marketing, since you have to play by amazons rules. Its best to choose between 12 strategies to focus on, rather than trying to devote bits of time to multiple media channels. Book marketing and promotion provide the most traction for your book, but most selfpublished authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. This is a fullservice where we work within your budget to get the most out of your promotional dollar. You can also create a website for your book, post on message boards, join user communities, and promote. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to.1112 364 1301 1513 1098 706 652 239 527 848 341 1112 1086 1544 930 1619 1205 339 213 65 7 1241 1402 620 1059 1076 866 1498 363 1646 970 30 161 1441 1226 720 514 284 1102 1423 1061 42 1189